I sometimes will watch food and restaurant themed reels on Instagram. Often browsing #Oahu or #Hawaii to find new local places.
But about 90% of the restaurant “sponsored links,” aka advertisements, are for places like New Jersey, Utah, Michigan, Arizona, Boston, etc. I’ve never even visited most of these places!
So many ads on Instagram are extremely poorly targeted. Just setting money on fire. 🔥 I kind of feel bad for all these small businesses but 🤷🏼♂️
